[:en]It only takes 9 seconds for a potential client to rule out a property during a visit. Until now, the role of the salesperson was essential, as they had to highlight the strong points of the property to capture their attention again. But, as they say, a picture is worth a thousand words. And that is precisely what Home Staging is all about. In making the buyer fall in love at first sight.
Thanks to Home Staging, We can sell a property up to 75% faster compared to another that does not do this type of action. An increase in productivity that is reflected, directly, in the increased satisfaction on the part of both buyer and seller.
And who better to explain how it works than the people in charge of implementing it at Serra? We spoke with Fiona Delgado, from Fiona Home Staging, and Contxi Navarro, real estate consultant from Serra, to better understand the bases of this emotional marketing strategy.
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Home Staging connects emotionally with the client
“Home Staging is a marketing technique that It consists of combining decoration and photography to boost apartment sales. “A well-cared-for presentation of the property, with impressive photographs, helps speed up the sales process,” explains Fiona.
“If something doesn't excite, it doesn't sell. So, if a client goes to a real estate portal and all the photographs are the same, they won't pay attention,” the home stager points out. And that's what real estate agents are after, learning how to reinvent itself to attract more customers and more visits.
The property sells faster and at a better price
Home staging is a chain of work. The home stager prepares the apartment with a feeling that he then transfers to the salesperson, on whom the sale will really depend. In Serra's case, the salesperson is Contxi, who claims to have a more positive feeling that is transmitted to the client throughout the visit“Working with properties that do home staging helps make everything easier and project greater excitement during the visit. That, after all, is the basis of the sale,” says Contxi.
If the customer has a positive feeling, everyone wins in this sector. On the one hand, The seller can sell his apartment much faster and at a better price.. And on the other hand, the real estate agency can offer an innovative service that sets it apart in the market.
Increase visits to the real estate website
“When you deal with a potential client who wants to buy a property, you have to give them the basis for seeing everything in a positive light. That is, get them to say that their bed fits here, that they can see themselves living here… these kinds of feelings,” explains the Serra saleswoman.
“It is not the same to show an empty apartment as one that is already decorated or furnished. In a short time, we have managed to have many clients in our portfolio who only want this approach. Because the basis of the action is the illusion, the illusion of seeing oneself living in that space,” explains Contxi. “And the illusion is created by the salesperson with the client when they are inside the apartment.”
The commercial also highlights that these actions They have encouraged clients to visit the website because they know they will find the type of property they like. "Maybe you don't end up buying it because it doesn't fit you in terms of price or square footage, but you have the peace of mind of finding just the type of property you're looking for," he adds.
The decoration is neutral to please as many customers as possible.
While each client may have a style, Home staging tries to follow a line that can fit everyone“When I prepare a flat I try to humanise it so that it doesn’t feel cold. We don’t cover up defects, but rather we enhance the strong points so that as many clients as possible will like it,” Fiona emphasises.
“It is not the same to show a room with closed doors, without light or furniture, than one with home staging. You can get a quicker idea of sizes and space“, adds the home stager from Serra. And this is the purpose of the service. To connect emotionally with the client so that when they see a property they can imagine living there.
At Serra we are committed to innovation in our real estate services, with the aim of providing greater security and confidence to buyers and sellers. The purpose of the home staging service It is not a sale, but a very good sale, and that both the buyer and the seller are satisfied.
Contact us to receive more information about this service and get the most out of the apartments you have in your portfolio.
[:ca]A potential client takes only 9 seconds to discard a habitat in one visit. Finally, the role of the commercial was fundamental, which had to highlight the strengths of the property in order to once again capture its attention. But, as it turns out, an image is worth more than a thousand paraules. And here it consists, precisely, of Home Staging. In making the buyer fall in love at first sight.
Thanks to Home Staging, We can arrive to sell a property instead of a 75% more quickly in comparison with an other that does not do this type of action. An increase in productivity that is reflected, directly, in Increased satisfaction both on the part of the buyer and on the part of the seller.
Can I help you explain how it works for the people who are in charge of implementing Serra? Parlem with Fiona Dorado, from Fiona Home Staging, and Contxi Navarro, real estate consultant from Serra, to better understand the bases of this emotional marketing strategy.
View this post on Instagram
Home Staging connects emotionally with the client
“Home Staging is a marketing technique that It consists of combining decoration and photography to enhance the sales of the apartments. Having a well-curated presentation of the property, along with impactful photographs, makes it easier to speed up the sales process,” explains Fiona.
“If something doesn't excite you, you don't see it. So, if a client enters a real estate portal and all the photographs are the same, they will not stop paying attention,” highlights the home stager. I això is the one who pursues the real estate, I will learn to reinvent yourself to attract more clients and more visits.
Real estate is faster and cheaper
Home Staging is a chain project. The home stager prepares the piss with a sentiment that he then recommends to the commercial, on which the sale will really depend. In the case of Serra, the commercial one is Contxi, which ensures that it has a more positive feeling that transmits to the client throughout the visit. “Working with properties that fan home staging helps make everything easier to project a greater illusion during the visit. That, at the cap ia la fi, is the basis of the band,” says Contxi.
If the client has a positive feeling, everything will be great in this sector. “For a cost, the seller will be able to sell your product more quickly at a million price. I per l'altre, The real estate company can offer an innovative service that differentiates itself in the market..
Increase visits to the real estate website
“When you have a potential client who wants to buy a property, you have to donate the bases so you can see all the money. It is to say, to get him to say that yes, he li cap here the llit, that yes, he is seeing life here… this type of sensations”, explains the Serra salesperson.
“It is not the mateix to show a buit pis than a ja decorat or moblat. In a short time, we have managed to have several clients in our portfolio who will just fly with this focus.. Because the basis of the action is the il·lusió, the il·lusió per veure's vivint in that space,” explains Contxi. “The illusion is that the salesperson poses with the client when he is out of his mind.”
The commercial also highlights that these actions They have encouraged clients to visit the website because they know that they will find the property type that they like. “You may not have just bought it because it does not fit the price or meters, but you have the peace of mind of finding just the type of property you are looking for,” he said.
The decoration is very neutral to please the maximum number of clients.
If every client can have a style, home staging tries to follow a line that can fit together with everything. “When I prepared a piss I tried to humanize it but one thing didn't follow. “Do not cover defects, but rather enhance your strengths in a neutral way so that you please as many clients as possible”, highlights Fiona.
“It is not the best to show a room with tanned doors, without light or furniture, but rather a home staging. Et pots fer més de pressa a la idea de les measurements i l'espai“, afegeix Serra's home stager. And this is the end of the service. Connect emotionally with the client because when you see a property you can imagine living there.
From Serra we are committed to innovation in our real estate services., with the objective of providing greater security and confidence to buyers and sellers. The end of the service of home staging is not the bandage, but a good bandage. I hope that both the buyer and the seller are satisfied.
Contact us to find out more information about this service and the maximum potential of the apartments you have in your portfolio.[:]
