Most common mistakes when putting your house up for sale and how to avoid them

person putting his house up for sale

Selling my house? It can't be that hard… 

Do you think so too?

In reality, although selling a house or apartment may seem like a simple task, many owners make mistakes that make the process more difficult, lengthen the sale period or even reduce the final price. If you're thinking about selling your home, here are the most common mistakes to avoid and how to do it right.

1. Setting an unrealistic price

One of the most common mistakes is setting a price that is not in line with the market. A price that is too high can scare away buyers, while a price that is too low could cost you money.


How to avoid it: requests a professional assessment to determine the appropriate price based on the characteristics of your home, its location and current real estate market trends.

2. Not preparing the home before visits

No property sells itself.

A neglected, cluttered home or one with minor repairs pending can give a bad impression and cause buyers to lose interest.


How to avoid it: do a thorough cleaning, repair minor defects (such as dripping faucets or squeaky doors) and consider options such as home staging to highlight the potential of your home.

3. Unattractive photographs and descriptions

Many buyers will have their first contact online, so poorly lit photos or a generic description can cause your listing to go unnoticed.


How to avoid it: Invest in professional photos that show the home in its best light and write a detailed description that highlights its strengths, such as orientation, materials or improvements made.

4. Not having adequate advice

Trying to sell your home on your own may seem like a way to save money, but without the right experience you could miss out on opportunities or make costly mistakes.


How to avoid it: trust in one professional real estate who knows the market, has experience in negotiation and helps you manage all the necessary documentation.

Most common mistakes when putting your house up for sale and how to avoid them

5. Ignoring the power of negotiation

Many homeowners lose potential buyers by failing to negotiate properly, either by being too rigid or by giving in too quickly.

How to avoid it: Set a negotiation margin before you start and get advice from experts to close a fair and beneficial agreement.

6. Not tailoring the ad to each buyer

Posting the same ad on all real estate portals without customizing it for the target audience can limit the reach and interest of buyers.

How to avoid it: tailor the message to the buyer profile (families, investors, young buyers) and use different platforms to maximize visibility.

7. Forgetting the necessary documentation

Delaying the sales process due to lack of documentation is a common problem that causes frustration for both buyers and owners.

How to avoid it: Have all the documentation ready from the start: deeds, energy certificate, latest utility bills and, if necessary, the certificate of occupancy.

Avoiding these mistakes can make the difference between selling your home quickly and for a good price or facing months of frustration and price drops. Having the Support from a professional real estate agency Not only will it help you avoid these problems, but it will also ensure a more efficient, secure and satisfactory process.

Are you thinking about selling your house? At Serra we can help you. Contact us and we will accompany you every step of the process to make your experience a success.

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