Serra Real Estate Group s'ha aliat amb grup Housfy, a comprehensive platform for real estate services and the community, the leading innovation group in the sector. The objective is to maintain the traditional work of Serra Grup Immobiliari and introduce technology into the most recurrent management processes, in addition to facilitating access to the services offered by Housfy.
“We need to be able to do more than what is the original feina of a traditional real estate company”
So why do you have a personal or commercial link with Serra Grup Immobiliari and I don't know what Housfy is, as defined?
- Albert Bosch: We define Housfy as a comprehensive platform for real estate services. It is a Catalan company founded fa vuit anys. We see that this sector was evolving, and now facing more, with the arrival of new technologies, especially artificial intelligence. In this evolution, our job is not just about selling apartments or managing estates, it is about donating a complete service to the person who lives in an apartment. We are willing to donate a service of blindfolds, convertibles, alarms, insurance, supplies... We believe that all the problems that a person can have, we need to keep them under control so that we have an easy and transparent experience, without exaggerated costs.
Who will be the differentiating factor that will make us decide to become an ally with Grup Immobiliari Serra?
- Albert: Nosaltres, fa twos i mig, are going to decide to have more presence in a more local environment. In this period you joined 17 alliances. The ones we look for are companies that still have a lot of business there. We do not come up with the idea of changing everything, but if we do, we will execute it in this way, without establishing alliances. Our idea is to take the company to a next level. Let's look for people who, as it became evident, came to like working. In this case, Sergi Serra must lead the Housfy project in all of Greater Penedès. Our idea is that Grup Immobiliari Serra in the near future offers millions of people who want to have a more relevant dimension in this area.
Hi, you have made an acquisition, but you used the term alliance…
- Albert:… The concept of acquisition does not please me. For now it is more pleasant to talk about alliances, since I have made a transaction of actions. In the end, Sergi Serra doesn't go home to the workers who come home, either. Let's hope that the people who are working here can do more. Ens aliem per creixer. It is maintained by the team of Serra Grup Immobiliari and the key figure is Sergi Serra, who has been the link between our culture and the world. It is a two-way alliance.
When you talk about believers, what are you referring to?
- Albert: To Housfy we have many orientations to assuring results and talking about results is talking about growth. Serra Grup Immobiliari has become in 60 years a benchmark in the sector in Greater Penedès and we are aware that in the next five years it was believed to be as much as in the previous 60 years.
Créixer vol di subsist better, right?
- Albert: Yes, either creixes or te'n pots anar en orris. They come canvis importants. It's twenty that there are many revolutions per hour. There has been a revolution of concentration of services. We are not dedicated to administering, but rather we are executors. We cannot be that person with the vocation of advocate who is dedicated to managing a property. We have to improve the property and the lives of our neighbors as well as to seek the best price for the insurance of the house or the light. It also sees a revolution in productivity that is taking place with artificial intelligence. This change will be brutal. If in this case the original feina of a real estate company remains, bad. We have to make each copy more appropriate to the client. We need to be more assessors than mai. In the human relationship we can have an endavant country and artificial intelligence will not be able to enter. We have to know what the client demands in order to offer a more complete service each time.
From the point of view of Serra Grup Immobiliari, what has led us to join a larger group like Housfy?
- Sergi Serra: Hi there is a sum of factors. In the last three or four years, Serra Grup Immobiliari has grown forcibly in a local area, but will continue to serve us bigger, to bet on offering better services to its clients. Això is linked to a desire that had to form alliances with other companies in Barcelona to be stronger. This design will not quallar until 2022 comes with Albert Bosch. I also believe that artificial intelligence will be a very important transformative element in the sector, and the goal of integrating ourselves into the Housfy structure is to bid directly on an AVE. One of the keys to this alliance is the technological breakthrough that we made thanks to Housfy. Being able to continue with great Serra Grup Immobiliari dins a team with well-formed people and with a well-formed, well-rounded tract, and means being faithful to our philosophy. In the end, the culture of Serra Grup Immobiliari is one of proximity. Furthermore, the feedback from other colleagues who have followed the path of allyship with Housfy is very positive.
Who can see your regular customers will notice?
- Sergi: A curt termini, few, but not to say chapter. Com deia l'Albert, the mateix equip will continue. The one that does farem will be to introduce novelties. For example, one of the objectives will be to analyze all the budgets of the communities of owners and renegotiate the recurring services that they have to improve the conditions, something that will end up having repercussions on the quotes. The important thing will be to be able to have many facts to make very certain decisions.
- Albert: It seems contradictory to say that the client will notice penises, but we must bear in mind that the client has not hidden Housfy, but Serra. Therefore, at the outset, what the client has to realize is that everything remains the same. The changes have changed significantly from mica to mica: lower lighting costs, more agility in response... The process has to happen little by little, but always under the umbrella of Serra Grup Immobiliari.
Do you maintain the physical offices with the logo of Serra Grup Immobiliari?
- Sergi: Yes, both Vilanova i la Geltrú, Vilafranca del Penedès and Sant Pere de Ribes. What will do is incorporate the Housfy logo because it will also provide a plus to Serra Grup Immobiliari and will be a way to make the alliance visible.
