Making empty premises visible through art

Making empty premises visible through art

Do you know the VAAC? A few months ago we published in our social networks This initiative, but if you missed it at the time, keep reading. It is a project born in Vilafranca del Penedés that aims to streamline empty premises through art, but how do they do this? Through commercial premises that have become inactive in the city centre. How do they do it? Through contemporary art.

They were inspired by the example of the MGA (Manlleu Galeria Arte), a well-established project in the Osona region that has been running for seven editions.

Art on the street: Empty premises through art

Commercial premises without activity were selected to use their shop windows as art exhibitors. With a total participation of 9 premises and 17 artists. A brilliant idea! Serra We are very pleased to support initiatives that promote innovation and art and culture.

Program of activities

The event began on the afternoon of March 31 and ended almost two months later. The first day saw the opening ceremony and a guided tour of the various exhibitors. During this first edition, a total of 11 guided tours were held.

To encourage interest, the organisation held a raffle among all participants for two shopping vouchers valued at €50 to spend in the shops of the CENTRE VILA merchants' association.

Evaluation of the first edition

After collecting all the data from this first edition, an evaluation of the day was carried out. Regarding the premises, out of a total of 9 participants, 2 ended up being rented during the exhibitions - a great success! And there were 7 interested parties who were shown the corresponding premises.

In order to enjoy the guided tours, prior reservation was required. A total of 134 people were counted, who were divided into 11 different groups. The collaborating artists who exhibited their works were 17, and 9 enquiries were generated showing interest in one of the works on display.

In the survey carried out by the public attending the visits, the evaluation was positive, half of the participants scored 9 out of 10, and the comments positively supported the days.

This initiative gave us the opportunity to innovate in the real estate world, bringing together two sectors that together are more attractive.

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